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Benefits to Connecting with Potential Employers on Social Media

Written by Jean Giroux; Edited by Cayley Rice
Social Media

For years we have been told that the majority of jobs are in the ‘hidden job’ market meaning that only 10-20 percent of positions are advertised. As a result,  a very small portion of your weekly job search should be dedicated to newspaper ads and internet job boards and the majority spent on identifying potential job prospects with targeted employers in your area of skill or training.

It has become difficult to meet with employers face to face as large companies increasingly resort to online applications and human resource software for its ability to identify the most suitable candidates based on the algorithms. While there is often frustration with this seemingly impersonal process the advances in technology have also opened the door for social media to play a role in the recruitment process making target companies and their employees easier to follow and access than ever.

While LinkedIn is designed to be the platform dedicated to professionals and businesses other platforms, such as Facebook, Twitter, Pinterest and Instagram, may be more readily used by specific industries. These sites make it is possible to follow industry news, employer updates, engage in discussions with like-minded peers worldwide and monitor job postings. A great way to determine what sites are best for you is to view the website of your target employers and see what platforms are most common. Register for an account on LinkedIn and at least one other platform as the information posted will be different on both. View an employer’s social media feeds a minimum of once per week which will allow you to remain current. Sharing, liking, following or retweeting their posts are all ways of engaging with the employer and demonstrating your interest in the field. Monitor the Career section on their website and postings on their LinkedIn page to not only gain access to opportunities that may not be found anywhere else but also to ensure that you are using keywords relevant to the position and industry on your resume and LinkedIn profile.
For decades the most common and authentic way to get a job was through your network and with the power of social media that concept now translates to online relationships. The world around us is changing rapidly, so it is not a surprise that the selection of employment candidates would be impacted by technology. Finding the silver lining in this process is the key to success. When you create a specific social media strategy for your job search the concept of technology based recruitment can clearly have its advantages providing access to previously undiscovered opportunities.

For more strategies on job searching with social media, register for our Creating A Positive Digital Footprint and Effective Networking Strategies for LinkedIn workshop. Check our Workshops & Events section for upcoming dates.

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