What Employers Want

When applying for a job, the qualifications, skill sets, and personal attributes most sought after vary depending industry and company standards. Based on candid employer input, we have devised a list of the criteria most employers can agree on. Whether you are revising your resume, writing a cover letter, completing an online application, preparing for an interview, completing your LinkedIn profile, or conducting cold calls, these tips can help to provide structure for the information you may want to include.

Years ago the term ‘digital footprint’ would not have been referenced when discussing job search preparation yet today we know that over 90 percent of employers are checking you out online at some point during the hiring process. While you may think that this tactic is an invasion of privacy, the harsh reality is that when you post something on one of your platforms YOU are sharing it with the world and, unless modified in privacy settings, anyone can access this information freely. We are increasingly hearing about educational scholarships and job opportunities being lost because of something recruiters have found online that does not align with their professional brand or vision. We all know the marketplace is competitive so putting our best foot forward is to our advantage. This begs the question “Is your behavior on social media platforms helping or harming your career prospects”?

There is something about the month of September...warmer clothes, cooler nights, leaves changing and students returning to school. While many parents and students grapple with the challenges of online and in-class learning options, it is inevitable that students of all ages will learn more about both subject material and how to navigate distance education platforms. Yet back to school is not just a term for children, youth, and young adults. Newcomers, career changers, job seekers, and the under-employed can take advantage of numerous online learning experiences as well, some of which may even be free.

For many employers, the recruitment process is as much about risk management as it is about finding qualified applicants. Consider this: Workopolis reports that, “According to a recent study by the Conference Board of Canada, the average time needed to fill a role is 56 days, with the average cost to hire a new employee coming in at $6,227.” Put simply, this process is time-consuming and expensive. Employers, especially those with lots hiring experience, know that what they need most are passionate people who will stay long enough to return on the investment of energy and money that goes into the onboarding process.

When looking for work, we know that only 10-20% of the jobs are advertised, leaving a substantial amount of potential positions in the hidden market. When considering how to best access those opportunities, employing cold calls and networking strategies can be very effective.

Your resume is one of the tools that tells your story, highlights your suitability for a prospective job, and has the potential to set you apart from your competition. With this in mind, a resume should be regularly reviewed and revised to ensure that the most current and suitable information is provided to recruiters. We have devised 10 resume writing tips to cross-reference before you submit your next application.

For months we have talked about COVID…the potential impact on our health, months of social isolation from loved ones, restrictions on non-essential travel, and long-term unemployment. While many of us thought in March it would only last a few weeks, here we are 5 months later with still many restrictions in place. With long-term uncertainty and the various stages of businesses reopening, it has been challenging both supporting and advising job seekers on how to cope with the pandemic. Here are the things we know for sure:

Job searching is difficult during normal times. With the added stress of COVID 19, staying healthy and motivated can be challenging. Our Employment Counsellors have developed a list of tips to help you stay safe and look after yourself during this difficult time.