Tips for Staying Current with Digital Recruitment

The process of job search used to be so simple. A hand-delivered resume, brief meeting with a hiring manager and completion of a hard-copy application form has now been replaced with digital resumes, online application forms and the development of a professional brand on LinkedIn and other social media platforms. Not surprisingly, job seekers of all ages are frustrated wondering how to keep up, fit in and compete in today’s market. While the challenges are very real and understandable, there are strategies for dealing with this transition. Hopefully, the following list will help you develop an understanding and techniques for addressing the challenges associated with digital recruitment.

Going through the application process to find employment can be stressful; then finally it happens. You get a job offer. No more handing out resumes, completing online applications, or answering tough interview questions. Hurray! Following the excitement and anticipation, comes the reality check. You are starting a brand new job – with people you don’t know, in a business you are unfamiliar with, completing tasks that may be new to you.

As many individuals and companies worldwide are gravitating to online learning courses, professional development webinars and online meetings; cybersecurity becomes an important consideration in maintaining personal privacy. The platform Zoom has increased its audience during COVID-19, quickly becoming the front-runner for connecting learners and professionals growing from 10 million users to over 200 million users in three months. As we maintain physical distancing, you may now have more time and opportunities to access free online training courses that can enhance your skills, knowledge and resume.

Whether your job loss results from an unexpected company layoff or termination, it is bound to be an emotional time. The loss of the work family, routine, income, self-image and sense of belonging can leave any former employee with a sense of grief. This can be a very difficult time for not only for you but also for your family members due to changes in routines and lifestyle.

For many employers, the recruitment process is as much about risk management as it is about finding qualified applicants. Consider this: Workopolis reports that, “According to a recent study by the Conference Board of Canada, the average time needed to fill a role is 56 days, with the average cost to hire a new employee coming in at $6,227.” Put simply, this process is time-consuming and expensive. Employers, especially those with lots hiring experience, know that what they need most are passionate people who will stay long enough to return on the investment of energy and money that goes into the onboarding process.

It has become much more commonplace for large employers to host a Job Fair when conducting a mass hire. This time efficient, cost efficient process allows them to meet multiple candidates, in a short period of time, and form a viable first impression.

The gig economy is not new, but it is gaining in popularity.  The reasons for its growth according to a June 2018 US based Forbes article(1) are:

• There is a growing “education gap”.
• Attitudes toward work are changing.Workers want more freedom with their schedules, and work location.
• Employers are utilizing freelancers more often due to cost savings.
• Technology has advanced, and costs have come down making hardware, software and connectivity more affordable.

When looking for work, we know that only 10-20% of the jobs are advertised, leaving a substantial amount of potential positions in the hidden market. When considering how to best access those opportunities, employing cold calls and networking strategies can be very effective.