Years ago the term ‘digital footprint’ would not have been referenced when discussing job search preparation yet today we know that over 90 percent of employers are checking you out online at some point during the hiring process. While you may think that this tactic is an invasion of privacy, the harsh reality is that when you post something on one of your platforms YOU are sharing it with the world and, unless modified in privacy settings, anyone can access this information freely. We are increasingly hearing about educational scholarships and job opportunities being lost because of something recruiters have found online that does not align with their professional brand or vision. We all know the marketplace is competitive so putting our best foot forward is to our advantage. This begs the question “Is your behavior on social media platforms helping or harming your career prospects”?

As Career Practitioners, we are often asked “Where are the jobs?” In the pre-digital world, that was a bit easier to predict, however recent statistics have indicated that, “By 2030, the majority of jobs that will be in demand do not even exist yet” (Ontario Centers of Excellence Advancing Education Program). That statement alone can be very distressing or motivating, depending on your life perspective. What does become clear is that our ability to embrace lifelong learning, be adaptable and multi-skilled will better position us for the careers of the future.
We know that the employment landscape continues to change with a decrease in long-term full-time positions to an increase in self-employment, contract and remote work. Rohit Talwar – Fast Future (2017) cites, “Canadians entering the work force today can expect to hold 40 different jobs in ten completely different career paths in their lives.” That is a long way from the full-time permanent jobs available in the generation before us. Given the fact that, “51 percent of people are staying at a job for less than two years” (Workopolis, 2017), the concept of choosing a forever career is not as feasible as it once was. The world is changing and, like it or not, we must keep up in order to remain competitive in today’s marketplace.

For decades career counselling and testing has provided students, job seekers and career changers with guidance in choosing their appropriate career path. As with every other industry, technology plays a role in changing the way we do business. Thanks to Up360inc, EPC is now able to provide the opportunity to “try out” an occupation using virtual reality. Their goal is to design software that will allow individuals to “learn by doing in a realistic and immersive environment, overcome fears and anxieties related to on-the-job learning, develop confidence, develop transferable skills, find meaningful employment and prepare for their future”.

It has become much more commonplace for large employers to host a Job Fair when conducting a mass hire. This time-efficient, cost-efficient process allows them to meet multiple candidates, in a short period of time, and form a viable first impression.

We would like to start by thanking representatives from Goldwin Metal Products Ltd., Nordia, Peterborough Humane Society, Peterborough Trent Valley Honda, Crayola, The Keg Steakhouse and Kawartha Guard Service for attending EPC’s 2018 Career Week Employer Panel session. This well-attended event provided tips to job seekers regarding employer expectations in the areas of job prerequisites, the application process and desired traits in a new employee. By using this checklist of employer recommendations, it will help you stay on the right track when trying to stand out as a preferred job candidate to both get and keep the job.

To say that deciding what you want to do for the rest of your life before age 18 is difficult is an understatement. With an ever changing labour market, it is predicted that by 2020 many of the careers that will be lucrative do not even exist yet. In addition, we have seen an emerging pattern of multiple careers over one’s work lifetime. What that means is the work life your parents knew with full time, permanent, lifetime positions with benefits and a company pension plan is not the vocational landscape of today. Yet, due to the changes in the world of work, there are also more opportunities to land international jobs, work in the gig economy, pursue careers related to innovation, or develop your entrepreneurial spirit by finding unique ways to solve current problems.
That being said, you may now find yourself at a crossroad attempting to identify whether employment, post-secondary education, apprenticeship, volunteerism or travel is the next step for you. We have devised a checklist of recommendations and resources to help you with this decision.

For many employers, the recruitment process is as much about risk management as it is about finding qualified applicants. Consider this: Workopolis reports that, “According to a recent study by the Conference Board of Canada, the average time needed to fill a role is 56 days, with the average cost to hire a new employee coming in at $6,227.” Put simply, this process is time-consuming and expensive. Employers, especially those with lots hiring experience, know that what they need most are passionate people who will stay long enough to return on the investment of energy and money that goes into the onboarding process.

What Employers Want

When applying for a job, the qualifications, skill sets, and personal attributes most sought after vary depending industry and company standards. Based on candid employer input, we have devised a list of the criteria most employers can agree on. Whether you are revising your resume, writing a cover letter, completing an online application, preparing for an interview, completing your LinkedIn profile, or conducting cold calls, these tips can help to provide structure for the information you may want to include.