Online job search is the norm. Check out our tips for using online resources to help you get noticed by employers in a competitive marketplace.

As Career Practitioners, we are often asked “Where are the jobs?” In the pre-digital world, that was a bit easier to predict, however recent statistics have indicated that, “By 2030, the majority of jobs that will be in demand do not even exist yet” (Ontario Centers of Excellence Advancing Education Program). That statement alone can be very distressing or motivating, depending on your life perspective. What does become clear is that our ability to embrace lifelong learning, be adaptable and multi-skilled will better position us for the careers of the future.
We know that the employment landscape continues to change with a decrease in long-term full-time positions to an increase in self-employment, contract and remote work. Rohit Talwar – Fast Future (2017) cites, “Canadians entering the work force today can expect to hold 40 different jobs in ten completely different career paths in their lives.” That is a long way from the full-time permanent jobs available in the generation before us. Given the fact that, “51 percent of people are staying at a job for less than two years” (Workopolis, 2017), the concept of choosing a forever career is not as feasible as it once was. The world is changing and, like it or not, we must keep up in order to remain competitive in today’s marketplace.

For years we have been told that the majority of jobs are in the ‘hidden job’ market meaning that only 10-20 percent of positions are advertised. As a result,  a very small portion of your weekly job search should be dedicated to newspaper ads and internet job boards and the majority spent on identifying potential job prospects with targeted employers in your area of skill or training.

Many of us have dealt with career-related losses in our work life. Whether it is from a company downsizing, business closure, workplace termination or a failed business venture, the need to regroup and start over again can be daunting. The workingcentre.org highlights information on the Job Loss Cycle in their article, Job Loss – stages of Grieving. When you find yourself experiencing denial and isolation, anger, bargaining/desperation, depression and acceptance, it is important to recognize that these are all natural stages and reactions associated with the loss of your employment situation. Everyone responds to job loss in a different manner.

You have applied to all relevant online postings – now what?  10 Strategies for Finding Jobs in the Hidden Market

When looking for work, we know that only 10-20% of the jobs are advertised, leaving a substantial amount of potential positions in the hidden market. When considering how to best access those opportunities, employing cold calls and networking strategies can be very effective.

We are routinely asked by clients if a cover letter is necessary when applying for a job. Let’s face it, no one enjoys writing cover letters and while it may appear to be repetitive, as your relevant information is already on your resume, a cover letter is a very useful to tool to help you further highlight your ‘fit’ for both the position and the company. Being specific regarding the department or position you wish to pursue, your unique qualifications, and attributes that complement the position can help you get one step closer to obtaining the job.
When trying to determine the value of pairing a cover letter with a resume, we suggest you follow these tips.

As an agency, EPC is fortunate to have good working relationships with so many local employers. When asked to sit on an Employer Panel for Career Week, we were able to have representatives from the social service, hospitality, technical support, security, and skilled trades sectors attend. Their candid comments on what to include in a resume, what skill sets and employee characteristics to highlight, and their hiring practices will undoubtedly help with your future job search efforts.