For months we have talked about COVID…the potential impact on our health, months of social isolation from loved ones, restrictions on non-essential travel, and long-term unemployment. While many of us thought in March it would only last a few weeks, here we are 5 months later with still many restrictions in place. With long-term uncertainty and the various stages of businesses reopening, it has been challenging both supporting and advising job seekers on how to cope with the pandemic. Here are the things we know for sure:

Tips for Staying Current with Digital Recruitment

The process of job search used to be so simple. A hand-delivered resume, brief meeting with a hiring manager and completion of a hard-copy application form has now been replaced with digital resumes, online application forms and the development of a professional brand on LinkedIn and other social media platforms. Not surprisingly, job seekers of all ages are frustrated wondering how to keep up, fit in and compete in today’s market. While the challenges are very real and understandable, there are strategies for dealing with this transition. Hopefully, the following list will help you develop an understanding and techniques for addressing the challenges associated with digital recruitment.

As an Employment Counsellor, a major part of my job is coaching people on job interviews. I have the benefit, in this job, of having personally been in more job interviews than most people will in a life time. When I was younger, I worked as a seasonal labourer and had to find a new job every winter when I got laid off from my summer gig. Over the years I have worked in customer service roles, print production, restaurants, general labour, in education, publicity and, even for a little while, as a junior forest ranger. Interviewing has just always been a part of my life. Over the years I have learned five reasonably simple things that have had a major impact on my interview skills. Doing these things won’t be a complete substitute for good preparation, but if practiced as part of your interview prep they can give you much more control over interview situations.

To say that deciding what you want to do for the rest of your life before age 18 is difficult is an understatement. With an ever changing labour market, it is predicted that by 2020 many of the careers that will be lucrative do not even exist yet. In addition, we have seen an emerging pattern of multiple careers over one’s work lifetime. What that means is the work life your parents knew with full time, permanent, lifetime positions with benefits and a company pension plan is not the vocational landscape of today. Yet, due to the changes in the world of work, there are also more opportunities to land international jobs, work in the gig economy, pursue careers related to innovation, or develop your entrepreneurial spirit by finding unique ways to solve current problems.
That being said, you may now find yourself at a crossroad attempting to identify whether employment, post-secondary education, apprenticeship, volunteerism or travel is the next step for you. We have devised a checklist of recommendations and resources to help you with this decision.

The gig economy is not new, but it is gaining in popularity.  The reasons for its growth according to a June 2018 US based Forbes article(1) are:

• There is a growing “education gap”.
• Attitudes toward work are changing.Workers want more freedom with their schedules, and work location.
• Employers are utilizing freelancers more often due to cost savings.
• Technology has advanced, and costs have come down making hardware, software and connectivity more affordable.

For many employers, the recruitment process is as much about risk management as it is about finding qualified applicants. Consider this: Workopolis reports that, “According to a recent study by the Conference Board of Canada, the average time needed to fill a role is 56 days, with the average cost to hire a new employee coming in at $6,227.” Put simply, this process is time-consuming and expensive. Employers, especially those with lots hiring experience, know that what they need most are passionate people who will stay long enough to return on the investment of energy and money that goes into the onboarding process.

What Employers Want

When applying for a job, the qualifications, skill sets, and personal attributes most sought after vary depending industry and company standards. Based on candid employer input, we have devised a list of the criteria most employers can agree on. Whether you are revising your resume, writing a cover letter, completing an online application, preparing for an interview, completing your LinkedIn profile, or conducting cold calls, these tips can help to provide structure for the information you may want to include.

For many people, the need to change careers may be imposed upon them. Company downsizing and positions becoming obsolete may result in job seekers feeling the pressure to retrain. Whether it is continuous education classes or more formal post-secondary diploma or degree programs, it is undeniable that lifelong learning is now a survival skill in today's competitive marketplace.