During Career Week 2019, we hosted an Employer Panel comprised of The Kawartha Pineridge District School Board, The Keg Steakhouse, Foodland, Kawartha Guard Service and Comfort Keepers. These employers graciously provided us with the following strategies for success when trying to find and keep a job:

When looking for work, we know that only 10-20% of the jobs are advertised, leaving a substantial amount of potential positions in the hidden market. When considering how to best access those opportunities, employing cold calls and networking strategies can be very effective.

While the majority of job seekers are knowledgeable about employer expectations, the job search process itself can be confusing. Different resume versions, online applications, and a LinkedIn account can serve as a source of frustration. In this age of technology, the job search process has become less personal, with selection sometimes being based on algorithms and human resource software specifications.

The job search process is incredibly competitive. With resume submissions, online applications, networking, social media management, and interviews, there are so many opportunities to highlight your value. And then it finally happens…you get a job interview and feel like you nailed it. The employer is talking like you already have the job, you sense rapport, and it appears that only the formalities remain before you land the position.

For years we have been told that the majority of jobs are in the ‘hidden job’ market meaning that only 10-20 percent of positions are advertised. As a result,  a very small portion of your weekly job search should be dedicated to newspaper ads and internet job boards and the majority spent on identifying potential job prospects with targeted employers in your area of skill or training.

As Canadians we brace ourselves annually for the frigid winter months. When employed or in training, we force ourselves to bundle up and forge on. However, when unemployed; it may be a little more difficult to muster up the energy and motivation to face the elements especially given that the result could possibly be a rejection. If minus 40 degrees is not your thing, there are many activities you can still pursue to keep you in the zone while keeping warm as well. Check out this video for great ideas on how to maintain your job search activity during a harsh winter.

There are many options for promoting yourself to potential employers. Whether you are using a CV, chronological resume, functional/skills-based resume, portfolio, promotional video, social media platforms, personal website, or LinkedIn profile, there are many ways to highlight your qualifications and attributes.
In addition to recommending the use of keywords, there is an emerging focus on headlining accomplishment-based examples. This format allows the job seeker to portray their value, innovation, and special skills.

As many individuals and companies worldwide are gravitating to online learning courses, professional development webinars and online meetings; cybersecurity becomes an important consideration in maintaining personal privacy. The platform Zoom has increased its audience during COVID-19, quickly becoming the front-runner for connecting learners and professionals growing from 10 million users to over 200 million users in three months. As we maintain physical distancing, you may now have more time and opportunities to access free online training courses that can enhance your skills, knowledge and resume.