As a job seeker, you have likely heard that it is beneficial to research companies that you would like to work for. This research can help you gain a better understanding of what the company is all about which in turn helps you to better tailor your resume, cover letter and interview responses. We have outlined 10 effective strategies for making the most of your company research.

While the majority of job seekers are knowledgeable about employer expectations, the job search process itself can be confusing. Different resume versions, online applications, and a LinkedIn account can serve as a source of frustration. In this age of technology, the job search process has become less personal, with selection sometimes being based on algorithms and human resource software specifications.

Your resume is one of the tools that tells your story, highlights your suitability for a prospective job, and has the potential to set you apart from your competition. With this in mind, a resume should be regularly reviewed and revised to ensure that the most current and suitable information is provided to recruiters. We have devised 10 resume writing tips to cross-reference before you submit your next application.

As many businesses become closed to the public, we find ourselves in an unfamiliar world. While working from home is not by any means a new concept, mandated business closures create unique challenges. Having solid strategies to deal with confidentiality, client rapport and support, effective communication and time management allows us to maintain business operations during difficult times.

When a job ad says the organization prioritizes applications from underrepresented groups (and lists them), should you identify that you are a part of any/some of those groups in your application? What about in the case of disabilities including mental illness?
The problem with self-disclosure even in instances where companies are striving to use more equitable hiring practices, is that employers can appear to, and even believe that they are satisfying their mandate to hire diverse employees while still discriminating by choosing among "preferred” barriers to employment.

During Career Week 2019, we hosted an Employer Panel comprised of The Kawartha Pineridge District School Board, The Keg Steakhouse, Foodland, Kawartha Guard Service and Comfort Keepers. These employers graciously provided us with the following strategies for success when trying to find and keep a job:

Years ago the term ‘digital footprint’ would not have been referenced when discussing job search preparation yet today we know that over 90 percent of employers are checking you out online at some point during the hiring process. While you may think that this tactic is an invasion of privacy, the harsh reality is that when you post something on one of your platforms YOU are sharing it with the world and, unless modified in privacy settings, anyone can access this information freely. We are increasingly hearing about educational scholarships and job opportunities being lost because of something recruiters have found online that does not align with their professional brand or vision. We all know the marketplace is competitive so putting our best foot forward is to our advantage. This begs the question “Is your behavior on social media platforms helping or harming your career prospects”?

As an Employment Counsellor, a major part of my job is coaching people on job interviews. I have the benefit, in this job, of having personally been in more job interviews than most people will in a life time. When I was younger, I worked as a seasonal labourer and had to find a new job every winter when I got laid off from my summer gig. Over the years I have worked in customer service roles, print production, restaurants, general labour, in education, publicity and, even for a little while, as a junior forest ranger. Interviewing has just always been a part of my life. Over the years I have learned five reasonably simple things that have had a major impact on my interview skills. Doing these things won’t be a complete substitute for good preparation, but if practiced as part of your interview prep they can give you much more control over interview situations.