When looking for work, we know that only 10-20% of the jobs are advertised, leaving a substantial amount of potential positions in the hidden market. When considering how to best access those opportunities, employing cold calls and networking strategies can be very effective.

We are routinely asked by clients if a cover letter is necessary when applying for a job. Let’s face it, no one enjoys writing cover letters and while it may appear to be repetitive, as your relevant information is already on your resume, a cover letter is a very useful to tool to help you further highlight your ‘fit’ for both the position and the company. Being specific regarding the department or position you wish to pursue, your unique qualifications, and attributes that complement the position can help you get one step closer to obtaining the job.
When trying to determine the value of pairing a cover letter with a resume, we suggest you follow these tips.

As many businesses become closed to the public, we find ourselves in an unfamiliar world. While working from home is not by any means a new concept, mandated business closures create unique challenges. Having solid strategies to deal with confidentiality, client rapport and support, effective communication and time management allows us to maintain business operations during difficult times.

When a job ad says the organization prioritizes applications from underrepresented groups (and lists them), should you identify that you are a part of any/some of those groups in your application? What about in the case of disabilities including mental illness?
The problem with self-disclosure even in instances where companies are striving to use more equitable hiring practices, is that employers can appear to, and even believe that they are satisfying their mandate to hire diverse employees while still discriminating by choosing among "preferred” barriers to employment.

While the majority of job seekers are knowledgeable about employer expectations, the job search process itself can be confusing. Different resume versions, online applications, and a LinkedIn account can serve as a source of frustration. In this age of technology, the job search process has become less personal, with selection sometimes being based on algorithms and human resource software specifications.

For years we have been told that the majority of jobs are in the ‘hidden job’ market meaning that only 10-20 percent of positions are advertised. As a result,  a very small portion of your weekly job search should be dedicated to newspaper ads and internet job boards and the majority spent on identifying potential job prospects with targeted employers in your area of skill or training.

It has become much more commonplace for large employers to host a Job Fair when conducting a mass hire. This time-efficient, cost-efficient process allows them to meet multiple candidates, in a short period of time, and form a viable first impression.

As an Employment Counsellor, a major part of my job is coaching people on job interviews. I have the benefit, in this job, of having personally been in more job interviews than most people will in a life time. When I was younger, I worked as a seasonal labourer and had to find a new job every winter when I got laid off from my summer gig. Over the years I have worked in customer service roles, print production, restaurants, general labour, in education, publicity and, even for a little while, as a junior forest ranger. Interviewing has just always been a part of my life. Over the years I have learned five reasonably simple things that have had a major impact on my interview skills. Doing these things won’t be a complete substitute for good preparation, but if practiced as part of your interview prep they can give you much more control over interview situations.