10 Effective Strategies for Researching Companies

As a job seeker, you have likely heard that it is beneficial to research companies that you would like to work for. This research can help you gain a better understanding of what the company is all about which in turn helps you to better tailor your resume, cover letter and interview responses. We have outlined 10 effective strategies for making the most of your company research.

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What is the new normal for job search?

For months we have talked about COVID…the potential impact on our health, months of social isolation from loved ones, restrictions on non-essential travel, and long-term unemployment. While many of us thought in March it would only last a few weeks, here we are 5 months later with still many restrictions in place. With long-term uncertainty and the various stages of businesses reopening, it has been challenging both supporting and advising job seekers on how to cope with the pandemic. Here are the things we know for sure:

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Gearing up for the New Year

At this time of year, many people are gearing down from other activities as they prepare for the holidays. “I will get back on track in the new year” is a common phrase used by many. Yet the holiday season can provide excellent opportunities for networking as we attend events where we may not have seen people for a very long time. This gives us the opportunity to have a conversation in a more relaxed setting.

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The Benefits of an Entry Level Job

We so often hear people referring to the concept of the ‘dream job’. Whether measured by responsibilities, status, income or additional benefits, the dream job tends to be more of a long term goal for most of us. But first, we must conquer the entry level job to get our feet wet, learn to manage employer expectations, customer complaints, deadlines, workplace politics, and job-related challenges.  

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Hiring Criteria

What Employers Want

When applying for a job, the qualifications, skill sets, and personal attributes most sought after vary depending industry and company standards. Based on candid employer input, we have devised a list of the criteria most employers can agree on. Whether you are revising your resume, writing a cover letter, completing an online application, preparing for an interview, completing your LinkedIn profile, or conducting cold calls, these tips can help to provide structure for the information you may want to include.

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The Job That Got Away…

The job search process is incredibly competitive. With resume submissions, online applications, networking, social media management, and interviews, there are so many opportunities to highlight your value. And then it finally happens…you get a job interview and feel like you nailed it. The employer is talking like you already have the job, you sense rapport, and it appears that only the formalities remain before you land the position.

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Techniques for Dealing with Job Loss

Whether your job loss results from an unexpected company layoff or termination, it is bound to be an emotional time. The loss of the work family, routine, income, self-image and sense of belonging can leave any former employee with a sense of grief. This can be a very difficult time for not only for you but also for your family members due to changes in routines and lifestyle.

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