When looking for work, we know that only 10-20% of the jobs are advertised, leaving a substantial amount of potential positions in the hidden market. When considering how to best access those opportunities, employing cold calls and networking strategies can be very effective.

Years ago the term ‘digital footprint’ would not have been referenced when discussing job search preparation yet today we know that over 90 percent of employers are checking you out online at some point during the hiring process. While you may think that this tactic is an invasion of privacy, the harsh reality is that when you post something on one of your platforms YOU are sharing it with the world and, unless modified in privacy settings, anyone can access this information freely. We are increasingly hearing about educational scholarships and job opportunities being lost because of something recruiters have found online that does not align with their professional brand or vision. We all know the marketplace is competitive so putting our best foot forward is to our advantage. This begs the question “Is your behavior on social media platforms helping or harming your career prospects”?

For many people, the need to change careers may be imposed upon them. Company downsizing and positions becoming obsolete may result in job seekers feeling the pressure to retrain. Whether it is continuous education classes or more formal post-secondary diploma or degree programs, it is undeniable that lifelong learning is now a survival skill in today's competitive marketplace.

Gearing up for the holiday season often includes enjoying some of our favorite Christmas songs. It is an understatement to say “this has been a very long year”. In the spirit of the season, we are going to pay a light-hearted tribute to the “Twelve Days of Christmas” theme outlining what we have learned in the past nine months. Hope you enjoy!

You have applied to all relevant online postings – now what?  10 Strategies for Finding Jobs in the Hidden Market

As many individuals and companies worldwide are gravitating to online learning courses, professional development webinars and online meetings; cybersecurity becomes an important consideration in maintaining personal privacy. The platform Zoom has increased its audience during COVID-19, quickly becoming the front-runner for connecting learners and professionals growing from 10 million users to over 200 million users in three months. As we maintain physical distancing, you may now have more time and opportunities to access free online training courses that can enhance your skills, knowledge and resume.

It has become much more commonplace for large employers to host a Job Fair when conducting a mass hire. This time-efficient, cost-efficient process allows them to meet multiple candidates, in a short period of time, and form a viable first impression.

As a job seeker, you have likely heard that it is beneficial to research companies that you would like to work for. This research can help you gain a better understanding of what the company is all about which in turn helps you to better tailor your resume, cover letter and interview responses. We have outlined 10 effective strategies for making the most of your company research.