While the majority of job seekers are knowledgeable about employer expectations, the job search process itself can be confusing. Different resume versions, online applications, and a LinkedIn account can serve as a source of frustration. In this age of technology, the job search process has become less personal, with selection sometimes being based on algorithms and human resource software specifications.

Online job search is the norm. Check out our tips for using online resources to help you get noticed by employers in a competitive marketplace.

Years ago the term ‘digital footprint’ would not have been referenced when discussing job search preparation yet today we know that over 90 percent of employers are checking you out online at some point during the hiring process. While you may think that this tactic is an invasion of privacy, the harsh reality is that when you post something on one of your platforms YOU are sharing it with the world and, unless modified in privacy settings, anyone can access this information freely. We are increasingly hearing about educational scholarships and job opportunities being lost because of something recruiters have found online that does not align with their professional brand or vision. We all know the marketplace is competitive so putting our best foot forward is to our advantage. This begs the question “Is your behavior on social media platforms helping or harming your career prospects”?

For many people, the need to change careers may be imposed upon them. Company downsizing and positions becoming obsolete may result in job seekers feeling the pressure to retrain. Whether it is continuous education classes or more formal post-secondary diploma or degree programs, it is undeniable that lifelong learning is now a survival skill in today's competitive marketplace.

Many of us have dealt with career-related losses in our work life. Whether it is from a company downsizing, business closure, workplace termination or a failed business venture, the need to regroup and start over again can be daunting. The workingcentre.org highlights information on the Job Loss Cycle in their article, Job Loss – stages of Grieving. When you find yourself experiencing denial and isolation, anger, bargaining/desperation, depression and acceptance, it is important to recognize that these are all natural stages and reactions associated with the loss of your employment situation. Everyone responds to job loss in a different manner.

For months we have talked about COVID…the potential impact on our health, months of social isolation from loved ones, restrictions on non-essential travel, and long-term unemployment. While many of us thought in March it would only last a few weeks, here we are 5 months later with still many restrictions in place. With long-term uncertainty and the various stages of businesses reopening, it has been challenging both supporting and advising job seekers on how to cope with the pandemic. Here are the things we know for sure:

As Canadians we brace ourselves annually for the frigid winter months. When employed or in training, we force ourselves to bundle up and forge on. However, when unemployed; it may be a little more difficult to muster up the energy and motivation to face the elements especially given that the result could possibly be a rejection. If minus 40 degrees is not your thing, there are many activities you can still pursue to keep you in the zone while keeping warm as well. Check out this video for great ideas on how to maintain your job search activity during a harsh winter.

To say that deciding what you want to do for the rest of your life before age 18 is difficult is an understatement. With an ever changing labour market, it is predicted that by 2020 many of the careers that will be lucrative do not even exist yet. In addition, we have seen an emerging pattern of multiple careers over one’s work lifetime. What that means is the work life your parents knew with full time, permanent, lifetime positions with benefits and a company pension plan is not the vocational landscape of today. Yet, due to the changes in the world of work, there are also more opportunities to land international jobs, work in the gig economy, pursue careers related to innovation, or develop your entrepreneurial spirit by finding unique ways to solve current problems.
That being said, you may now find yourself at a crossroad attempting to identify whether employment, post-secondary education, apprenticeship, volunteerism or travel is the next step for you. We have devised a checklist of recommendations and resources to help you with this decision.