As a job seeker, you have likely heard that it is beneficial to research companies that you would like to work for. This research can help you gain a better understanding of what the company is all about which in turn helps you to better tailor your resume, cover letter and interview responses. We have outlined 10 effective strategies for making the most of your company research.

What Employers Want

When applying for a job, the qualifications, skill sets, and personal attributes most sought after vary depending industry and company standards. Based on candid employer input, we have devised a list of the criteria most employers can agree on. Whether you are revising your resume, writing a cover letter, completing an online application, preparing for an interview, completing your LinkedIn profile, or conducting cold calls, these tips can help to provide structure for the information you may want to include.

We would like to start by thanking representatives from Goldwin Metal Products Ltd., Nordia, Peterborough Humane Society, Peterborough Trent Valley Honda, Crayola, The Keg Steakhouse and Kawartha Guard Service for attending EPC’s 2018 Career Week Employer Panel session. This well-attended event provided tips to job seekers regarding employer expectations in the areas of job prerequisites, the application process and desired traits in a new employee. By using this checklist of employer recommendations, it will help you stay on the right track when trying to stand out as a preferred job candidate to both get and keep the job.

As an Employment Counsellor, a major part of my job is coaching people on job interviews. I have the benefit, in this job, of having personally been in more job interviews than most people will in a life time. When I was younger, I worked as a seasonal labourer and had to find a new job every winter when I got laid off from my summer gig. Over the years I have worked in customer service roles, print production, restaurants, general labour, in education, publicity and, even for a little while, as a junior forest ranger. Interviewing has just always been a part of my life. Over the years I have learned five reasonably simple things that have had a major impact on my interview skills. Doing these things won’t be a complete substitute for good preparation, but if practiced as part of your interview prep they can give you much more control over interview situations.

As Career Practitioners, we are often asked “Where are the jobs?” In the pre-digital world, that was a bit easier to predict, however recent statistics have indicated that, “By 2030, the majority of jobs that will be in demand do not even exist yet” (Ontario Centers of Excellence Advancing Education Program). That statement alone can be very distressing or motivating, depending on your life perspective. What does become clear is that our ability to embrace lifelong learning, be adaptable and multi-skilled will better position us for the careers of the future.
We know that the employment landscape continues to change with a decrease in long-term full-time positions to an increase in self-employment, contract and remote work. Rohit Talwar – Fast Future (2017) cites, “Canadians entering the work force today can expect to hold 40 different jobs in ten completely different career paths in their lives.” That is a long way from the full-time permanent jobs available in the generation before us. Given the fact that, “51 percent of people are staying at a job for less than two years” (Workopolis, 2017), the concept of choosing a forever career is not as feasible as it once was. The world is changing and, like it or not, we must keep up in order to remain competitive in today’s marketplace.

During Career Week 2019, we hosted an Employer Panel comprised of The Kawartha Pineridge District School Board, The Keg Steakhouse, Foodland, Kawartha Guard Service and Comfort Keepers. These employers graciously provided us with the following strategies for success when trying to find and keep a job:

As I celebrate 25 years working at EPC, I am amazed at how quickly the time has gone by. Starting twelve years after the organization opened its’ doors, I was present for a significant transition whereby our youth employment counselling center became a one-stop resource for job seekers of all ages. However, his story is not about me or EPC but instead focused on the founder of this progressive, client-centered not-for-profit organization, Bill O’Byrne. If you don’t believe that one person can make a dramatic impact on an entire community, I urge you to read on.

Regardless of how much you may love your job, sometimes when the alarm goes off, the thought of getting out of bed can be daunting. This can be is normal response occasionally, but if it begins to become common place you may want to incorporate some strategies to help you ‘get it together’ in the morning: