As a job seeker, you have likely heard that it is beneficial to research companies that you would like to work for. This research can help you gain a better understanding of what the company is all about which in turn helps you to better tailor your resume, cover letter and interview responses. We have outlined 10 effective strategies for making the most of your company research.

Online job search is the norm. Check out our tips for using online resources to help you get noticed by employers in a competitive marketplace.

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As an agency, EPC is fortunate to have good working relationships with so many local employers. When asked to sit on an Employer Panel for Career Week, we were able to have representatives from the social service, hospitality, technical support, security, and skilled trades sectors attend. Their candid comments on what to include in a resume, what skill sets and employee characteristics to highlight, and their hiring practices will undoubtedly help with your future job search efforts.

It has become much more commonplace for large employers to host a Job Fair when conducting a mass hire. This time efficient, cost efficient process allows them to meet multiple candidates, in a short period of time, and form a viable first impression.

As an Employment Counsellor, a major part of my job is coaching people on job interviews. I have the benefit, in this job, of having personally been in more job interviews than most people will in a life time. When I was younger, I worked as a seasonal labourer and had to find a new job every winter when I got laid off from my summer gig. Over the years I have worked in customer service roles, print production, restaurants, general labour, in education, publicity and, even for a little while, as a junior forest ranger. Interviewing has just always been a part of my life. Over the years I have learned five reasonably simple things that have had a major impact on my interview skills. Doing these things won’t be a complete substitute for good preparation, but if practiced as part of your interview prep they can give you much more control over interview situations.

There are many options for promoting yourself to potential employers. Whether you are using a CV, chronological resume, functional/skills-based resume, portfolio, promotional video, social media platforms, personal website, or LinkedIn profile, there are many ways to highlight your qualifications and attributes.
In addition to recommending the use of keywords, there is an emerging focus on headlining accomplishment-based examples. This format allows the job seeker to portray their value, innovation, and special skills.

For decades career counselling and testing has provided students, job seekers and career changers with guidance in choosing their appropriate career path. As with every other industry, technology plays a role in changing the way we do business. Thanks to Up360inc, EPC is now able to provide the opportunity to “try out” an occupation using virtual reality. Their goal is to design software that will allow individuals to “learn by doing in a realistic and immersive environment, overcome fears and anxieties related to on-the-job learning, develop confidence, develop transferable skills, find meaningful employment and prepare for their future”.